This client is a lawyer and they contacted us to help them generate leads in the personal injury / car accident niche.
Their Goals:
- Generate Quality Leads
- Spend Less on PPC and increase organic (Free Leads)
Our Strategy:
- On page Technical SEO Audit
- In Depth Keyword Research
- Competitor Research
- Creating high quality on page optimized content
- Link building campaign
Here is a chart showing their keyword increase over the months.
Traffic and rankings are great, but here are the stats from Google analytics showing the actual lead count increase.
Google Search Console
We went from 476,000 impressions to 1.52 Million impressions.
Conclusion:
The combination of making sure the technical aspects of the website were correct, creating optimized quality content on the site and building authority via natural link building is helped and will continue to help this client succeed.