This was a client is in a construction niche and contacted us to help them rank for some high competition keywords. They are competing with very big brands and wanted to generate leads.

They literally had 0 traffic.

Our Strategy:
  • On page Technical SEO Audit
  • In Depth Keyword Research
  • Competitor Research
  • Creating high quality on page optimized content
  • Link building campaign

Here is a chart showing their keyword increase over the months.

Organic Search

Here are the stats in Dec 2018. Notice only 65 keywords in the top 3.

analytics Leads

And here are the stats in Nov 2019. Notice the increase in total keyword PLUS the top 3 keywords nearly doubled!

Total Conversion of nov 2019

This is the increase in impressions from Search console. Notice the increase in CTR which means we are ranking for more relevant keywords.

Search console CTR

Here is a screenshot of their organic traffic increase from Google analytics.

organic traffic increase from Google analytics

Conclusion:

The combination of making sure the technical aspects of the website were correct, creating optimized quality content on the site and building authority via natural link building is helped and will continue to help this client succeed.