This was a client is in a construction niche and contacted us to help them rank for some high competition keywords. They are competing with very big brands and wanted to generate leads.
They literally had 0 traffic.
Our Strategy:
- On page Technical SEO Audit
- In Depth Keyword Research
- Competitor Research
- Creating high quality on page optimized content
- Link building campaign
Here is a chart showing their keyword increase over the months.
Here are the stats in Dec 2018. Notice only 65 keywords in the top 3.
And here are the stats in Nov 2019. Notice the increase in total keyword PLUS the top 3 keywords nearly doubled!
This is the increase in impressions from Search console. Notice the increase in CTR which means we are ranking for more relevant keywords.
Here is a screenshot of their organic traffic increase from Google analytics.
Conclusion:
The combination of making sure the technical aspects of the website were correct, creating optimized quality content on the site and building authority via natural link building is helped and will continue to help this client succeed.