As you probably know, CBD is a little harder niche to market for since Paid ads (Facebook and Google) limit what you can do.
We had to be a little more creative with this client to be able to run ads along with SEO and still be compliant.
We did not do any of the shady tactics some people do like cloaking, etc. Everything was above board on this campaign.
Our Strategy :
- On page Technical SEO Audit
- In Depth Keyword Research
- Competitor Research
- Creating high quality on page optimized content including titles / meta tags / and body content
- Link building campaign
- Create landing pages with offers to generate new clients
- Set up and scale Facebook Ads
- Set up and scale Google Ads
Here is a Year over Year breakdown for total Traffic:
Here is a Year over Year look at the Total Sales:
And here is a breakdown of the traffic:
Conclusion:
The combination of making sure the technical aspects of the website were correct, creating optimized quality content on the site and building authority via natural link building plus paid ads is helped and will continue to help this client succeed.