Ways to Build Brand Awareness and Improve Brand Visibility

When small businesses are striving to improve their brand’s awareness and visibility, they often forget that some of the easiest ways to do so lie in the work they already do. Typically, increasing brand awareness requires simple changes and a focused aim in order to ensure that more people are visiting a company’s pages.

Build with Content

A massive part of a company’s online presence relies on content, but there is more to content production than simple blog posts and ads. The way that a business produces content can greatly impact the way the brand appears to others, and by using a few simple tactics, brands can improve audience visibility.

Guest Blogging

Blogging alone has its own benefits, but no matter how much content you create by yourself, you’re still only spreading your posts around to members of your own audience. However, if you have guests come to your site and create blog posts, you’re expanding your visibility in two ways. On one hand, your guest blogger is bringing their audience to your site, and you’re encouraging your audience to visit your guest’s site. Two professionals in a given industry are helping each other out by introducing their audiences to each other. 

 

Additionally, you’re expanding as you network with your guest’s business, likely increasing your brand’s awareness by connecting with your guest’s network of other professionals.

Multi-Media Content

Instead of creating a piece of content and publishing it as is, try to get the most out of each piece that you create before you publish it. 

 

For example, if you have written a long-form blog post on a topic of your choosing, you can repurpose the same content for other mediums. Take statistics from your blog post and create an infographic, or find the most important points listed in your blog post and create a slideshow presentation. Maybe create a video that summarizes your blog post as well. This way, you have four different pieces of content that you’ve created with the same source information. 

 

Not only does this help save research time, but it also caters to the individual preferences of your audience.

Video Content

As mentioned in the section above, mixed-media content delivery is ideal for growing businesses. One of the most popular ways for audiences to absorb information is through video content. Interactive marketing has come a long way in recent years, and most of the time, audiences find it far easier to watch or listen to a video presentation instead of reading a long blog post.

 

By all means, create long-form blog posts because they offer unique benefits, but also attempt to supplement your written content with videos that make the information easier to absorb. Not to mention, webpages with video content tend to attract more visitors than pages with text-only content.

Useful Tools To Increase Brand Awareness

On top of content creation, companies can take advantage of useful online tools in order to improve brand visibility. By utilizing an array of different marketing mediums, companies can convert more viewers into customers and keep their audience base interested in the content they frequently produce.

 

• Social Media: There are so many social media platforms on the internet today, and businesses all over the world are growing their brands by interacting with their audiences through social media. Most brands have Twitter and Facebook accounts, so it’s a good idea to follow suit. Social media gives brands unique opportunities to learn about their audiences, connect with customers, and increase their visibility by posting interesting content.
  
  Social media gives brands options to display their creativity, whether it’s through witty posts, unique content creation, or promotional campaigns. These platforms give companies the chance to show the more human side of their businesses.
• Targeted Ads: Ads have evolved a lot since the days of printing in the newspaper or sending out mailers to the general public. Thanks to social media and search engines, it’s easy to ensure that your desired audience sees your advertisements. Incorporating targeted ads into your marketing strategy is a great way to expand your brand’s visibility and increase the numbers in your customer base.
• Video-Hosting Sites: Because YouTube has grown so much in the past few years, brands are creating engaging video content more frequently. By combining social media and video content, it’s easier than ever to present video content that audiences will enjoy in a way that ensures the most viewership possible. While it used to take companies ages to publish both written and visual material in the past, posting a quick YouTube video is a breeze with today’s technology.

Additionally, posting videos on social media means that your audience is most likely to share the content with their friends and family.

It’s in a company’s best interest to take advantage of already existing business trends and use them to keep the attention of an audience. By offering engaging, interactive content, individuals are more likely to keep a company in their thoughts, and as such, they’re more likely to spread the word about the company, which helps draw in even more potential customers.