You have a website for your company for a reason – developing a personal brand so your customers can find you online. When modern people need a product or service that they can’t find with a quick trip to the local market, they look online, more specifically –they Google it. So naturally, you want your business website to land on the front page of search results.
Your business website serves many purposes: an online brochure that’s available 24 hours a day, another method to acquire customers, an easier way to communicate your value, etc.
As many business owners know, having a website isn’t where it ends. People won’t be able to find your site without proper SEO (Search Engine Optimization). Achieving high search engine page ranking isn’t easy, and let’s face it, if it were we wouldn’t be here!
There’s a lot of different SEO strategies recommended by the best digital marketers –keywords, backlinks, valuable content, meta tags, niche marketing, long-tail keywords, etc. But one approach that’s gaining traction is Personal Branding SEO.
What is personal branding SEO and how is it different from business or product branding?
As a business owner, you’re probably familiar with branding in its best-known form: Creating a unique image and name for a business or product that establishes a known and trusted presence in the market. Developing a personal brand helps establish and attract new customers to cultivate customer loyalty.
Developing a personal brand differs from business or product branding because it’s not centered around a product or service. Personal branding is the establishment of an identity, expertise, and personality. Personal branding establishes a known and trusted identity as a subject matter expert and the go-to person for knowledge within an industry.
How does developing a personal brand help with a business’s SEO?
If you’re a solopreneur, you are your business. In an organization made up of more than one person, any personal branding associated with the corporate brand adds depth and a personal connection with that company. People like to connect with people, not corporations.
Scalability
Since personal brands are easier to create, you can develop a personal brand around several key people in your company, not limited to your CEO. In fact, encouraging employees to create their brand within the company structure also boosts employee engagement. In addition to greater staff participation, some statistics support the value of employee personal brands.
Your selected personal brands should engage with the company’s target audience. By regularly posting meaningful content on your chosen outlets (company blog posts, guest posts, social media, etc.) and encouraging customer engagement, personal brands strengthen your website’s SEO. Having an army of brand ambassadors with their own audiences, all under the larger company umbrella is like having hundreds of tentacles in the field.
Customer Segmenting
Developing a personal brand on each account connected to the business name can be used to segment your audience. This makes it easier to reach a bigger audience. For example, if you have three primary lines of business, you can use a separate personal brand for each one. When brand personalities are subject matter experts, that’s ideal for authorship potential, particularly for guest blogging for larger industry authority sites.
Building Trust
Developing a personal brand builds (and in some cases, restores) corporate trust faster because people prefer personal relationships over product/corporate brands. Your people (personal brands) are the fibers that fortify your business through better consumer relations that foster business growth.
Of course, there are strong arguments for developing personal brands, whether you’re a company with several personal brands (employees) or you’re a solopreneur. If you’re not sure where to start, here are a few tips that will help.
If you’re a company with employees developing their brands, it’s important that everyone is on the same page when it comes to the business message. Businesses must ensure the following:
Try these six tips for developing a personal brand for both businesses and individuals/solopreneurs.
For example:
“I’m an entrepreneur, writer, philanthropist and an unshakable optimist dedicated to helping you become the person you most want to be.” –Marie Forleo
Life-coach, philanthropist, and writer Marie Forleo explains in one line who she is, what she’s passionate about, what she does, and you get a sense of how she’s different from others through her voice and imagery throughout her website.
Once you’ve developed your brand, create new social media profiles dedicated to getting your message out there. Remember, cleaning up your personal digital footprint is only the beginning. Focus on creating a whole new persona for your business with a targeted audience and purpose, which usually isn’t the same demographic you’re mingling with on personal social sites.
If you need help marketing or developing your brand, talk to our internet marketing experts at Think Big Marketing for help with your inbound marketing strategy.
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