Most business owners know that marketing strategies are not a static piece of the puzzle when it comes to running a successful business. Because the way that consumers prefer to browse and shop is constantly changing, so too should the marketing strategies and techniques of companies that want to stay relevant.
Every year, even every quarter, marketing grows and evolves in different ways. As such, it’s crucial to stay on top of changes to ensure that businesses continue to reach their audience, as well as converting new leads into their growing customer base.
Interactive Content
Shoppers want to feel more involved with the marketing content that they’re viewing, and as such, it pays to make your content more interactive. Visual and interactive material attract buyers for a number of reasons. For one, they can share the content with their friends and families. It’s also more interesting to them when they’re experiencing something that stands out from the ordinary ads they typically view.
If you want to keep potential buyers on your pages long enough for them to become loyal customers, make sure that your content is interactive.
Chatbots Will Dominate Customer Service
Chatbots have a lot to offer when it comes to marketing and customer relations. For small companies, they can be a lifesaver being that a single bot can perform the work of several human employees.
As the technology behind chatbots continues to evolve, so too does the business functions chatbots are able to execute. The more developed a chatbot is, the more human it sounds and as a result, customers feel that a company constantly has time to assist them and answer their questions. Chatbots are available 24/7 and in most cases, they can handle customer interactions and support needs without having to escalate to human workers.
Because more and more customers are taking advantage of online messaging, it is in every company’s best interest to begin utilizing chatbots. Not only do they excel in customer service, but they’re able to convert leads, help complete checkouts, and offer deals or promotions to subscribers.
SEO Will Evolve
As Google’s technology continues to expand and adapt to the needs of businesses all over the globe, so too will the way businesses approach their SEO strategies.
Because SEO-related marketing depends greatly on the way that Google responds to the established traffic-growing factors, it’s crucial for businesses to stay up to speed on the changes that appear in SEO guidelines.
Much like the way that Google tightened its regulations last year with credit repair service ads, it’s expected that restrictions will increase in other industries. Because of this, staying on top of changes and adapting to them is a great way for businesses to weather a storm.
Experiences Valued Over Products
In a big way, the products and services offered by a company are only a piece of what makes the business a success. This is especially true if a company’s target audience is within the Millennial and Gen Z brackets.
In recent years, shoppers have shown more of a preference in the experiences they have with a company rather than the products offered. Individuals enjoy being able to engage with their favorite brands and in turn, experience their favorite products and services first-hand before purchasing.
Social media engagement plays a big role in the experiences of customers, so it might be worth developing social media influence. Take, for example, the way that Wendy’s has taken to playfully jabbing at their competition (and customers) on Twitter for the entertainment of an audience. This simple interaction has helped grow the restaurant’s popularity significantly. The company’s social media team is aware of what their demographic likes and the company is more than delivering.
It’s not always easy to adapt to and grow with the constant changes in customer behaviors. As such, it’s in your best interest to collaborate with those who are ahead of the competition and have managed to keep businesses in their target audience’s crosshairs. Think Big Marketing LLC is composed of experts in marketing and we’d love to help you out.