If you want to learn how to brand yourself on Instagram, you’ll need some good Instagram Bio Tips. Instagram displays rather scant bios, making every element on your profile critical to your brand and the impression it makes on the user.
Here, we’ll provide you with the information to get you started on your Instagram bio so that it makes an excellent first impression, helps readers understand what you’re all about, and persuade viewers to follow you on the platform.
To get started branding yourself on Instagram, of course, you’ll need an Instagram account. To open your account, you’ll simply visit the Instagram signup page and follow the instructions.
If you want people to find you on Instagram, you can start by optimizing your name. When you fill out your profile information on Instagram, you’ll note that it asks you for both your “Name” and your “Username.” They’re not the same.
If you’re branding yourself on Instagram, you’ll probably want to use your real name on the platform. For example, Philadelphia Filmmaker & Photographer, Cory J. Popp, has used his name, “Cory J Popp,” in his Instagram Bio, and he has used, “coryjpopp,” as his handle. If you look at his Instagram URL, the name appears there too: https://www.instagram.com/coryjpopp/. Fans of his work can easily find him on Instagram. That’s excellent search engine optimization (SEO).
By converting your profile to a business profile on Instagram, you’ll have more options for connecting to customers. With a Business profile, you’ll be able to include additional information on your profile, including a phone number, an email address, and your business’s physical address. You’ll need to be sure to include one or more contact options.
If you’re converting your existing personal profile to a business profile, it’s easy. Just go to your profile and follow the instructions on the Instagram Business Help Page. With an Instagram Business profile, you can link to your existing Facebook account allowing you to use third-party apps with your Instagram Business Profile. Do make sure, before converting, to check that you have set your profile to “Public,” otherwise you won’t be able to make the switch.
If you’re promoting yourself to market your skills or to market yourself as a professional, make sure that your bio description includes words and phrases that will help clients, customers, or employers find you. For example, Philadelphia ceramicist, Ryan J. Greenheck included the phrases, “Greenheck Ceramics,” “Philadelphia Studio Potter,” “Professor,” “The Philadelphia Potters,” and “Brooklyn Pottery Invitational,” in his bio. Locals looking for artists in this niche will find him.
Using effective keywords in your bio will help Instagram users decide if you’re worth following. For example, PetSmart, in northeastern Philadelphia, used the keyword phrases, “Grooming,” “Training Classes,” “Pet Adoptions,” and “Pet Products,” in their bio. It’s certainly easy to understand their focus. That’s what potential customers want.
The right keywords will increase viewer engagement and help them understand your professional focus and values. Your target audience’s values also make good keywords. For example, potential clients looking for a tennis instructor for their children want someone who’s dependable, safe, experienced with children, and responsible. Those words might make good keywords in the instructor’s bio.
Instagram only allows its users a single clickable link on the profile; make it a good one! Luckily, it’s prominently placed below your bio description, and visitors to your profile will always see it.
You can link to your homepage, blog, product page, campaign, webinar, promotions, cornerstone product page. Make sure that it links to an evergreen link because Instagram’s feed does not flow chronologically. So, if you link to today’s special, your viewers might not see it today. Anticipate that they can see it any day of the week or year.
Instagram displays your email, if you provide it, right in your bio. That makes it easy for your followers to contact you directly. If you use your email for business, you’ll find this handy and efficient.
Instagram content tends to be light and fun, and its users, often younger than those of other platforms, enjoy fun content. It provides emoji-friendly bios, so you can add a bit of color and break up text blocks by adding emojis.
Take a look, for example, at the PetSmart bio, above. It includes pet-related emojis that set off each of the keyword phrases. You can also take advantage of emojis to quickly catch the eye. An emoji gives a strong visual image that sinks in much faster than the words that describe it.
The Instagram platform thrives on hashtags (#), and it’s easy to find which ones are trending. When you search on Instagram, you’ll see suggestions, organized by their following (popularity). Like this…
Using the hashtags with large followings ensures that you’ll show up in front of plenty of people, but it also means that your posts will have to compete with many others. Shoot for a balance of very popular hashtags and less popular ones that you think your quality clients might use.
Once you get established on Instagram, you’ll be glad that you created a branded hashtag early on. It helps your loyal readers find you quickly, and it helps newer viewers understand that you’re branding and marketing yourself. It says, “I’m available. Click me or search for me.”
Instagram makes it easy to add a call-to-action (CTA) to your Instagram profile. You can quickly add CTAs such as…
CTA buttons in your Instagram bio can encourage regular engagement. Use them to get your potential customers directly on your product or service.
If you work with clients or customers in a physical office, take advantage of your Instagram Bio to get your address, phone number, and other relevant data in front of them. If you change your bio regularly, you can even use this to announce sales and other events.
Once you learn how to brand yourself on Instagram, using these Instagram Bio Tips, you’ll see your brand take off on the platform. Instagram’s simple bios make it easy to get the critical information in front of viewers. If your profile convinces them that your brand’s worth following, you’ll find Instagram users willing to engage with your posts.
Email: With over 600 million users throughout the world, Instagram has one of the largest user bases of any social media platform. It’s a great place to learn how to brand yourself because it’s easy to learn and provides a strong level of user engagement.
Get started with your account by reading our blog post, “Instagram Bio Tips: How to Brand Yourself on Instagram by Building an Awesome Bio.”
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