How to Create SEO Optimized Content That Still Reads Naturally

The last thing you want is for your readers to think that your content reads like an instruction manual or as if it was developed and created by a robot. A stiff collection of words and writing on your page and in your content can diminish your readers.

We’ve all read content that immediately sends us looking elsewhere, and maybe it’s for various reasons, but one of them is most likely that the seo content writing was uninformative because the writer was unable to create a natural flow.

High quality content seo has a natural reading flow and is easily understood by all types of readers. Your highly intelligent, already well-informed readers shouldn’t be bored by your content; likewise, readers that have no idea what you’re talking about should be able to understand the content on the page.

This is where you want to create a bridge between your niche readers and the mass readers using your seo content writing. Anyone and everyone should be able to understand and fully engage with your writing.

So, how does one create SEO optimized content that readers will actually want to read?

Let’s start by redefining SEO and content.

SEO means “search engine optimization” or rather the optimizing of keywords so users can find the information located on websites easily on a search engine.

The content portion is any information and writing that is contained on the web.

When you put these two together you content that is created with the aim of attracting search engine traffic.

Set goals for your SEO content.

Determine your goals as a website or business. Do you want to drive sales through your website, or do you want to increase traffic and return readership? Your goals will determine what types of content you should focus on.

That being said, search engine traffic can’t be the only goal.

If search engine traffic is your only goal, it likely won’t go well. Your content will be filled with target and secondary keywords, but it won’t have any readability.

Your content should have a balance that goes above and beyond the SEO so that you’re pleasing the search engine and also your readers and consumers. Like all things good, there is a balance that must take place in order for it to be deemed as valuable and this goes for seo content writing as well.

Always take into consideration your audience.

At this point, you should know your audience and consider they’re likes and dislikes. It’s imperative to speak to your audience in a natural fluid way so that you do not turn away readers.

Knowing what exactly interests your readers and consumers doesn’t need to come down to a science, but instead think about who you’re selling to and what their personas may enjoy. What speaks to younger readers? How about older readers or other business developers?

These are the types of questions you can ask yourself when developing your seo content writing.

Write about something people will care about.

Give your readers something to latch on to and something that interests them. Specifically, you want to ask what can we give readers that no one else can?

Well, if you give them something to read that is focusing more on the content than heightening your keyword usage, you make your seo content writing more natural and welcoming.

Yes, welcoming. Your readers are like a neighbor or a friend coming over for a visit, and they may even be doing this after a long period of time. At this point, you want to greet them with something fresh and exciting. Something that will make them smile and stick around.

Don’t be afraid to go into depth with your content.

While you’re writing, make sure you go into depth about your content. No one knows your business quite like you do, and your readers will want to hear the sincerity in the information you can provide. Use this to your advantage.

Give your readers more than just a couple of hundred words. Your content can get as long as 2000 words for instance for a blog.

When you’re spilling this information to your readers, you can format and break-up the content in any way you choose, which brings us to formatting.

Pick a format and layout that works for you and the type of content you’re writing.

Make sure you pick a format and layout that works well for your audience. Do you need more white space, pictures, engaging links, or step-by-step tutorials? Maybe you need to engage your audience in a different way and with different tactics.

Humor or a touch of the emotional can draw your readers in depending on what you’re discussing and marketing. It also doesn’t hurt to consider the wide range of your audience and how you may be able to incorporate various aspects into high quality content seo.

You want always to make sure you carve out time to improve and update your content.

High quality content seo writing is like a fashion trend; it isn’t going to stay in style forever. Therefore, you want to make sure you’re setting aside time to improve and update your content on a regular basis.

If you’re using keywords to optimize your content, but you find it is getting more traffic for another word variation, update your content to reflect this traffic.

Sometimes it may be as simple as putting the keyword in the title.

Lastly, don’t rely on spell-check to do your editing.

Once you’ve finished writing your content you want to go back through and proofread your work. Make sure there are no spelling or grammatical errors.

You also want to make sure your keywords and phrases read naturally. In order to ensure that the piece reads well, read it out loud or slowly to yourself. This allows you to hear any words you stumble over reading or find errors in spelling. The act of listening is more powerful than skimming the work you’ve just personally written.

Since you already know what you WANT to say, it is easy to stop reading and instead see it as you think it should appear. It also doesn’t hurt to have someone else in your company check over the piece and give you feedback.

But if neither of those really interest you, you can try stepping away from the piece for at least 15 minutes and then return with “fresh eyes” to give it a last look before releasing it for the public to read.

SEO content writing doesn’t have to be strenuous and difficult, but if you want good results, then you’re going to need to put some time and effort into what’s being written on the page.

It is about more than including those keywords X amount of times to meet the Google algorithm, while this is important, you also want to make sure you consider your audience and your content’s readability.

These two factors are essential in making sure your readers continue to return for your valuable content.