If you think SEO and user experience are completely separate, you may be missing out on a lot of website traffic. Many of the actions you take to make sure that people have the best possible experience when visiting your website can also have a positive effect on the search engine rankings you achieve.
So, how does taking care of SEO and user experience help your search engine ranking? Let’s take a look at some of the points you should consider.
Before the Google Panda Update, in February 2011, there was often an issue with the quality of the content provided on websites. Many website owners had been stuffing content full of keywords that were intended to attract people, via their use of search engines. By the time Google Panda was introduced by Google in an attempt to counteract this problem, Internet users were already starting to demand more from content; they wanted content relevant to the keywords they were searching, not to arrive on a website spamming keywords and not about the actual topic they ranked for.
Ever since Google has recognized the importance of the quality of content in its search engine algorithm. Customers have also continued to expect more from content, and are more likely to engage with a website that provides them with a high-quality experience, with regards to the information it provides.
This is a perfect example of how improving SEO and user experience can help with your search engine ranking efforts.
No matter how good your website content is, if the navigation is not clear and simple, visitors will be put off. Think about how you would react if you visited the website for your business. How easy would it be for you to find the product or service you are looking for? If you find that the process is not simple and straightforward, you need to make changes.
In making these changes, you are also likely to improve your SEO. This is because Google Bot uses your links and sitemaps to find content on the pages of your website. If your navigation is not properly structured, you may find that pages are not indexed by Google. This can have a significant adverse effect on your search engine rankings.
When Mobilegeddon happened, it showed that Google was determined to secure good SEO and user experience for mobile device users. Google looks for certain qualities in a website:
If your business website is deficient in any of these areas, its search engine ranking could be adversely affected. More people now use a mobile device to access the Internet than using a desktop or laptop, so making sure your website is mobile friendly is essential. It is also useful for SEO purposes.
Hopefully, we have shown you how SEO and user experience are more closely linked than you might think. Remember that the work you do on improving user experience could help you climb the search engine rankings.
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