Business Growing Tools

Resources are tight upon first starting a business, and they usually remain that way for some time. There are so many tasks to complete each day and sometimes there isn’t enough time nor enough employees available to complete them.

Fortunately, automation and other important business tools have helped take some of the stress out of business management. These business growth tools help lighten the load associated with expanding a small business to where it becomes a beacon of success in the industry.

Zapier

Zapier is an automation platform that businesses use to boost the productivity of their employees. It allows companies to create a wide variety of automated actions on an impressive number of applications used to complete business processes. The automation features not only boost productivity for employees, but they also save the company time and money by enabling employees to take care of the tasks they want to work on while the automation feature takes care of the more tedious tasks.

For example, if your company has published a new piece of content, Zapier can help ensure that the post is automatically shared on your associated social media pages without any extra work. The sky is practically the limit when it comes to Zapier’s automation capabilities.

ActiveCampaign

Part of what makes ActiveCampaign such a desirable automation platform is the fact that its scalable, meaning that it works just as well for small companies as it does for big businesses. It can automate many of the tasks associated with CRM and email marketing, which saves businesses big and small both time and money.

Because ActiveCampaign is scalable, it remains affordable as companies increase their needs for further automation, rather than the way that other companies immediately increase their prices drastically as soon as consumers outgrow the basic package.

ActiveCampaign is an all-in-one tool that makes automating business tasks relatively simple to set up and easy to organize or monitor in one convenient place. With this in mind, businesses that use this platform are allowed to grow rapidly without having to worry about being charged outrageous prices when they need to move up to a bigger package.

Google Ads

Google Ads (formerly AdWords) has recently undergone new changes that make it an ideal tool for small businesses. One of these changes is the development of PPC automation. The new development comes with a list of automated services that can be utilized to gain a business better search results and as a result, more interactions with customers.

The best part about these new features is that they’re free. For small businesses, budgeting for marketing services can be a challenge, especially if the company seeks automation features, but with Google Ads, automation features come with no fees tacked on. 

As part of the new feature developments, businesses can choose their bid rules and control their number of bid conditions, ad scripts, and ad API.

Deluxe Payroll

Payroll is one of the most time-consuming aspects of running a business, and thanks to Deluxe Payroll, a lot of the challenges can be eliminated via automation. Instead of having full-time employees that are dedicated to performing payroll tasks, payroll can be automated so that all a company’s employees can invest their time in completing tasks that are going to better the company.

With the use of an automated payroll system, companies can not only free up a lot of their busy schedule, but they can also ensure that fewer payroll mistakes are made as a result of human error. Deluxe Payroll has program specifications that will ensure that companies using the software will always remain in compliance with state and federal regulations to avoid tax-related issues from developing in the future.

FreshDesk

In businesses small and large, providing adequate customer service can present a significant challenge that may have lasting negative impacts on a company if not addressed correctly. Poor customer service can and does lead to fewer customers, fewer sales, and sometimes complete business failure.

Instead of investing countless employee hours into providing customer service tasks, FreshDesk can help automate the process. The program sets up a ticketing system so that companies can manage their customers’ issues, concerns, and complaints. From there, the program can launch pre-made replies to FAQs and properly sort through inquiries that require a more human approach. 

Not only does this measure save the company time, but it also reinforces the confidence that customers have built in the company and reminds them that they are the most important part of a business’s success.

It’s worth noting that these tools are only a small piece of what’s available on the market today. There are so many different types of business growth tools, and no matter what your company’s needs are, there is something for everyone.