The legal industry is a competitive one and as such, law firms sharing a single locality or servicing one sort of specialty are constantly having to remain ahead of other firms. Part of the pursuit for more clients relies heavily on a firm’s ability to be seen by individuals who are seeking legal services, and because more people are searching for the things they need online, it is in a firm’s best interest to be highly visible in search engine results.
Fortunately, there are a few easy ways to improve your law firm’s visibility when potential clients are searching for services.
To have your firm showing up in relevant internet searches, it’s important to not only find the right keywords to use, but its just as crucial to optimize them correctly. Write down a list of keywords that are relevant to your industry, then use one (or many) of the internet’s free keyword research tools available to determine which keyword sets are performing better than others. For law firm SEO, the goal is to find keywords that are ranked high, but do not have a lot of competition. This way, your firm will be able to use these useful keyword combinations to climb to the top of search engine results.
Once you have come up with a good list of keywords that you plan to use on your website, be sure to use the keywords appropriately. You’ll want to ensure that the chosen keywords show up organically in different pieces of your content. For example, if you choose to use “denver injury lawyers” as one of your keyword choices, it’s important to have the keywords come up naturally in your content. Make sure that the content flows well, and that keywords only take up 1-2% of your content’s bulk.
Additionally, it’s important to use your keywords throughout your site. The homepage is only one aspect of SEO improvement. Use your keywords in web pages, blog posts, newsletters, articles, tutorials, video descriptions, and any other content your firm writes and publishes online.
On top of properly utilizing your chosen keywords for proper law firm SEO, you’ll want to ensure that you’re making the most out of your search engine results.
Use your keywords in the title tags and meta descriptions of your search result listings. You can also use keywords in your site’s photo titles and descriptions. While site visitors are not going to see the information included in photo or graph data, search engine algorithms will.
While you’re on a mission to try staying as search-friendly as possible, it’s a good idea to take a look at your website’s speed, layout, and frequency of updates. Users will want to visit a website that loads quickly, provides helpful information that is easy to access, and frequently publishes new content that’s relevant to what users are looking for.
Additionally, because keyword rankings change, your firm will need to frequently monitor your keyword rankings and searchability analytics. This way, your business can get ahead of any drops in your law firm’s SEO ranking.
On top of managing a website that’s clean, fast, and organized, it’s important to consider your site’s mobile-friendly capabilities. Many users search for services they need via smart devices, and they’re unlikely to stay on a website for very long if it appears slow and clunky when viewed from a phone or tablet.
Use a responsive web design when you’re creating your website so that no matter what device a potential client is searching from, they’ll be able to have the same fast, easy experience that PC users have.
Finally, networking is one of the best ways to have your law firm receive as much organic traffic as possible. Have your firm listed on both your local Bar Association site and various legal directories. Ensure that your links are all working correctly and the information you’ve presented accurately describes the services you provide.
In addition to listing with business directories, have a Google My Business listing up and working, displaying correct contact information, a practice photo, and a link to your company’s website.
Finally, some businesses might think that social media is not for them, but creating a profile and offering helpful information to the community is a great way to improve brand visibility and encourages the community to place their trust in your firm. Use more than one platform to maximize the number of people you reach.
Though it’s challenging to run a law firm and try to set your company up as the best option in your locality, it’s not impossible. Practicing decent law firm SEO is a great way to ensure that more consumers visit your web pages, read your content, and trust in your expertise. If you can get your law firm to stand out among industry competition, the rest of your success is dependent upon providing the best services possible.
Stay on top of SEO practices, and if you’re having trouble ranking high in search engine results, we are here to help. At Think Big Marketing, our marketing experts can make it to where your pages are search engine-friendly and your firm is getting the organic traffic it deserves. Feel free to reach out to us at any time. We look forward to speaking with you.
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